CD manufacture is an extremely automated process these days. A “Stamper” that is also called a “Glass Master” is manufactured. This has a metal body with a glass overlay that is the reverse mould of the CD image. The Stamper is then used to create the run of CDs, which is generally a minimum of 500 with larger manufacturers. The booklets are printed and inserted into the cases on the same fully automated line so all artwork must be present.
The outlay involved setting up the commercial duplication lines is around $50million so as with any business return on investment is paramount. Runs are scheduled tightly to maximise the output and this is the reason why when you are sending a CD off to be duplicated that it and the artwork must fit with the specifications required. If the specifications haven’t been totally fulfilled then you may get a phone call saying that the CD cannot be manufactured. You can imagine if there is a tight schedule for release with promotion, advertising, appearances and touring booked (and paid for) this could be disaster. I can’t imagine that your reputation would be too fantastic if you were responsible for the whole commercial venture starting behind the 8-ball.
It was interesting to note that CD/DVDs are available in custom shapes or business cards. It could contain samples, CV or links.
In this class we also listened to more of our studio recordings from semester 1.
We listened to:
Lisa: CIA and Ponytail.
Scott: Sevendays and Undeserving.
Jake: Born to be wild and Crazy little thing called love.
Daniel: Confusing
I’m very excited next week to be visiting Disk-Edits for some direction on mastering.
References:
All Information from:
Music Technology Forum – Adelaide University, Electronic Music Unit.
Lecturer: David Grice
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